Marketing & Sales
epub |eng | 2010-05-11 | Author:Michael Masterson

WHAT ARE YOU WAITING FOR? If you are in the direct-mail or direct e-mail business already, it be-hooves you to develop a parallel channel of direct-print advertising. If you aren’t ...
( Category: Marketing & Sales April 11,2018 )
epub |eng | 2011-03-10 | Author:Erwin Keup

6.12 Acceptable Insurance Companies. All insurance will be with insurers acceptable to us. Insurance amounts may be changed from time to time upon receipt of written demand from us. All ...
( Category: Small Business & Entrepreneurship April 11,2018 )
epub |eng | | Author:The Economist

Higher purpose The most valuable brand proposition statements are those that describe a higher purpose for society as much as for the firm. Jim Stengel, a former Procter & Gamble ...
( Category: Marketing & Sales April 11,2018 )
epub |eng | 2013-08-23 | Author:James Mourey [Mourey, James]

I share my cult experience with you for three reasons: 1) it’s a crazy $#@% story, 2) it illustrates the power of persuasion at play, albeit in a nefarious, manipulative ...
( Category: Marketing & Sales April 11,2018 )
epub |eng | 2017-04-11 | Author:Kenneth W. Gronbach

I was born in 1947. Do the math. If I were my parents, I would be old. I am not old. Apart from a couple of minor maladies, everything still ...
( Category: Management & Leadership April 11,2018 )
epub, pdf |eng | 2017-04-11 | Author:Neil Rackham

The Difference between Implication and Need-Payoff Questions Both Implication and Need-payoff Questions develop Implied Needs into Explicit Needs, and because they have a similar purpose, it’s easy to confuse them. ...
( Category: Marketing & Sales April 11,2018 )
epub |eng | 2017-11-29 | Author:Paul Midler

CHAPTER 15 Partner on the Deal Although it has a reputation for being a difficult country in which to do business, China has always given visitors the impression that it ...
( Category: Skills April 11,2018 )
epub |eng | 2017-02-20 | Author:Doug Stephens

Less a store, more a story Very few brands can lay claim to the creation of more remarkable and memorable guest experiences than Disney, which anyone who has been to ...
( Category: Industries April 10,2018 )
mobi, epub, pdf |eng | 2014-12-01 | Author:David J. Schwartz

MAKE IT A RULE TO SEEK ADVICE FROM PEOPLE WHO KNOW There’s a lot of incorrect thinking that successful people are inaccessible. The plain truth is that they are not. ...
( Category: Success April 10,2018 )
epub |eng | | Author:Virginia Postrel

From the enticing lovelies of poster art to shop windows bright against the night, the commercial metropolis forged the vernacular of glamour. Glamour in turn shaped the city. Despite vastly ...
( Category: Marketing & Sales April 10,2018 )
epub, mobi |eng | | Author:Bob Burg [Burg, Bob]

What, Who, and How While reading a very good book by Milo O. Frank entitled How to Get Your Point Across in 30 Seconds or Less, I was reminded that ...
( Category: Personal Finance April 10,2018 )
epub | | | Author:Ian Cocoran [Ion Cocoran]

Character-Based Association Not all businesses use such a barefaced method of promoting their brands when designing their games for the Internet, and some prefer to use their associated characters to ...
( Category: Marketing & Sales April 10,2018 )
epub |eng | 2010-04-20 | Author:Akin Arikan

If you remember, the data from controlled experimentation in this fashion can help isolate the impact of each channel and combinations thereof. If available, it will make the work of ...
( Category: Marketing & Sales April 10,2018 )
epub |eng | 2016-12-14 | Author:Paolo Mauro

OECD = Organization for Economic Cooperation and Development; MENA = Middle East and North Africa Note: Projections are based on the baseline assumptions. The y-axis reports the shares accounted for ...
( Category: International April 10,2018 )
epub |eng | 2017-04-10 | Author:John Hall

6 BROADCASTING YOUR MESSAGE THROUGH CONTENT UNTIL NOW, we’ve focused more on what it means to be top of mind; how qualities like helpfulness, transparency, likability, and consistency help get ...
( Category: Marketing & Sales April 10,2018 )